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Distributor Interview

We have selected two distributor interviews for you from our UK distributors Premier Compressors and Airflow Compressors.

PREMIER COMPRESSORS

Tell our readers about your company, employees? Location?

Premier Compressors are located in the borough of Kettering and all employees reside in the local area.  Premier employees 8 people of which 4 members concentrate on Service Support.  A full time sales representative, 2 part-time administration assistants and an operations manager complete the team. 

How did you become an ALUP brand distributor? What is the story?

The 2 Directors of the company were ex-employees of another local company marketing and supporting a competition brand. They were looking for a partner to supply a full range of compressors.  After a formal introduction to ALUP all necessary support was offered and this company has now been trading with ALUP for over 12 years.

What does ALUP brand mean to you and your business?

The brand is somewhat inconsequential as it was, is and will always be the support of the entire ALUP Team that drives sales forward.  However, Premier believes that the brand ALUP denotes a quality and reliable product range.

How is it to be an ALUP brand dealer please describe in a few words/sentences?

It is very reassuring that the small but efficient team provides an excellent service and are extremely approachable in all matters.  It is also refreshing that due to the small team Premier are aware of all the team members and their functions.

What would you say to a distributor thinking of becoming a partner of ALUP brand?

You can be assured of having a tried and tested product range supported by a competent team in both sales and technical support.

What is the strength of ALUP brand?

Quality, Prices and flexibility within the product range.

Where is today your biggest business potential? OIS over 30kW? Service contracts? Energy Efficiency?

The biggest potential is undoubtedly service contracts.  Businesses are reluctant to spend capital even on energy efficient products due to the economic climate and withdrawal of Interest Free Loans via the Carbon Trust. The main thrust of businesses within the area is to find a high quality service at a reduced cost.  Premier is able to actively compete in this area as an SME due to lower overheads etc.  Premier feels that quality is in no way diluted due to reduced service contract costs.

What expectations do you have for the future?

Premier expects to continue with steady growth for compressor and ancillary sales from their expanding customer (service) base. Premier devotes a considerable amount of time and expense canvassing local businesses for sales and service contracts with the added assistance of the ALUP UK sales team.

What was the most exiting moment so far as an ALUP brand distributor?

The most memorable moment was the ALUP product launch in France a couple of years ago. This conference was very informative, allayed some concerns after the acquisition by the Atlas Copco Group and ultimately was a most enjoyable event.

AIRFLOW COMPRESSORS

Please tell our readers about your company, employees?

Airflow was established in 1996 by Roy Woods on sales and Adrian Sims on compressor service. Together they formed a strong partnership and from a standing start within the first five years they employed five people and had a gross turnover in excess of a  million pound. Since forming a partnership with ALUP in the year 2000 we currently employ fifteen people with a turnover in excess of £2.5 million pounds. We believe that establishing customers’ needs and managing implied expectations with clear common sense ideas and solutions to suit them is key. Here at Airflow we employ six fully trained service technicians and a two man installation team. They are coordinated via our in house service coordinator. Our sales team comprises of four sales engineers: two office based and two field based. On the administration side we have three personnel overseeing the current day to day management of the company.

How did you become an ALUP distributor? What is the story?

We were introduced to ALUP products and services in early 2000. As a company we had a requirement for more industrial reliable products to offer the market place. ALUP was able to provide this to us.

What does the ALUP brand mean to you and your business?

The ALUP brand means quality, reliability and efficiency  in the market place. Moreover ALUP are continuously investing in both people and new technology.

How is it to be an ALUP distributor?

We would best describe ALUP distributors as trustworthy, honest and hardworking people, who like to form strong bonds with customers. The brand ALUP allows us as a distributor to offer a premium range of products and services.

What would you say to a distributor thinking of becoming a partner of ALUP?

We would highly recommend ALUP products to other distributors as there is a great opportunity to form a strong working partnership that will benefit business opportunities in our chosen field.

What is the strength of the ALUP brand?

We believe the strengths of the ALUP brand are quality, reliability, efficiency and cutting-edge technology in the market place.

Where is today your biggest business potential? Oil injected screws over 30kW? Service contracts? Energy Efficiency?

At Airflow our biggest potential is energy efficiency, this is where we can offer an air energy audit using our iiTrak state of the art loggers. This not only allows us to produce an accurate energy report and also simulate their system with the correct size energy efficient variable speed air compressor.

What expectations do you have for the future?

We would like an even stronger working partnership with tighter distribution network coverage. This will allow the product to remain a premium product in the market. With continued passion for our products, people and the environment we aim to achieve great results in various fields.

Can you give one or more examples from the field for ALUP of a best practice or a positive customer experience?

An example of a positive customer experience with ALUP would be when we installed four ALUP LARGO 132 kW compressors at our customers’ premises. They were really pleased with their new compressor setup.

What was the most exciting moment so far as an ALUP distributor?

We are always excited when we receive our ALUP Christmas gift!



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